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TOGETHER WE RISE: THE IMPACT OF WOMEN IN SOUTH SALT LAKE with ROBYN SIMS

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Sims Motorcycle Monkeys is more than just a motorcycle shop—it’s a community-driven space where passion, skill, and connection come together to serve riders and families alike. Co-owned by a husband-and-wife team, the business blends expert motorcycle services with a welcoming environment, showing that women in business can thrive in traditionally male-dominated industries by building networks, fostering collaboration, and staying true to their vision. Their journey, rooted in resilience and mentorship, serves as an inspiring example of how dedication and community support can turn a shared passion into a thriving, impactful business.



Tell us about your business. What do you do? Who do you run it with? When did the journey start?


At Sims Motorcycle Monkeys, we specialize in motorcycle sales, repairs, rebuilds, products, parts, storage, coffee, and gear—all while fostering a strong sense of community around our shop. I own and operate the business with my husband, Matthew, and our sweet shop dog and security guard, Murphy.


Motorcycles have been a part of Matthew’s life since the beginning. When we started dating in 2019, one of our favorite things to do was ride together. What began as a hobby quickly grew into something more. We both love the challenge of start-ups and feel incredibly grateful for the opportunities we’ve had to develop our skills and gain hands-on experience through The Other Side Academy (TOSA) from its early days.


We thrive in both business and community. What started in a friend’s garage slowly took shape into a dream we could no longer ignore. Matthew and I decided to turn our shared passion for motorcycles into something meaningful—building a legacy rooted in our core values and beliefs to pass on to future generations. For us, it was never just about fixing bikes; it was about creating a space where riders and families could connect, support one another, and truly feel at home.


What sparked your passion for starting your own business, and what affects you the most about your work today?

We have worked for the nonprofit The Other Side Academy (TOSA) for the last decade. Over time, we felt it was the right moment to step aside and allow others to grow into the leadership positions we once held. We grew immensely during our time there and helped build a beautiful organization. Now, we have the opportunity to be an example of what is possible after TOSA. Though we have moved on, we will remain close and involved in many ways—TOSA is our family.


We wanted to start our own business, not just to work but to create a happy environment that never feels like work. We envisioned a place that still helps save lives—a safe, trustworthy space where people can rely on us to keep their motorcycles in top condition. A skilled and honest mechanic is essential, just as a welcoming community is. Our passion comes from a deep love for motorcycles and the incredible people who ride them.

Matthew and I have always believed in building something of our own—a true mom-and-pop shop where people feel welcomed, cared for, and part of the family.


What affects me the most is seeing how much community matters. The connections we’ve built, the stories we hear, and the support we receive make this more than just a business. We’re here for our customers, and they’re here for us—it’s humbling and inspiring every day.



Can you share a moment when you realized your business was making a real impact, and how did that inspire you to keep going?

I would say our grand opening event was that moment for us. We were overwhelmed by the support we received—from community businesses, residents, law enforcement, the fire department, the Chamber of Commerce, South Salt Lake Women in Business, local food trucks, family, friends and organizations like The Other Side Academy, Clean Slate Utah, and The Other Side Village, The Other Side Donuts, SSL Honorary Colonels, just to name a few. 


Seeing everyone come together to collaborate, share their stories of struggles and successes, and connect on a deeper level was incredibly inspiring. What stood out the most was watching students from The Other Side Academy, our kids, and family witness our journey of starting something new. You could see the hope in their eyes, realizing that they, too, could create something meaningful and impactful in their own lives.

 

Moments like this remind us why we started Sims Motorcycle Monkeys in the first place—to not only serve the motorcycle community, but also to encourage growth, foster collaboration, and offer hope to anyone pursuing change. It’s what keeps us motivated to keep building and growing.


How do you stay inspired and keep your creativity flowing in your business endeavors?

We stay inspired by giving back and staying involved. Community outreach is at the heart of what we do. Whether it’s partnering with other local businesses, brainstorming new ideas, or holding events that bring people together, we’re always looking for ways to keep things fresh.

Joining events—both in the motorcycle industry and in our neighborhood—also fuels our creativity. There’s so much energy in being part of something bigger, and it keeps us moving forward.


What advice would you give to women who want to go into your industry, take up motorcycling, or transition careers?

Take your time, have a plan, and be patient and consistent. Building a business or transitioning careers doesn’t happen overnight, but the effort is worth it.


If you’re looking to take up motorcycling, I can’t stress enough the importance of safety. Start by taking a motorcycle safety course and getting your license. Wear the right safety gear and ride with experienced riders who can help you build confidence. Start small—parking lots are the perfect place to practice until you feel ready to hit the road.


What are you most excited about for the future of your business, and how are you planning to achieve those goals?

We’re most excited to grow our business to the point where we can hire our first full-time employee this spring. From there, we plan to add two or three more team members and eventually expand to a second location. Our goal is to build a legacy—something stable for our family and something that strengthens the community.


We’ll achieve this by staying true to our values: treating customers like family, offering excellent service, and staying involved in the local community. The most important thing is to have integrity and to be vulnerable and open to asking for guidance when needed. 


What resources have been most valuable to you as a business owner, and how can women leverage similar resources?

Other local businesses in the motorcycle industry have been incredible resources. They’ve been open and generous with sharing knowledge, connections, and growth tips. The relationships within the community. Join Boards and Committees. For me sitting on the Board for the South Salt Lake Honorary Colonels, Relationships with the South Salt Lake Police Department, SLL Chamber, and South Salt Lake Women in Business have also been key partners for networking and support.


For women looking to grow their businesses, I recommend tapping into local networking groups, social media, and partnerships. Example) make it about the service of others. I spent the last 10 years working with The Other Side Academy, a nonprofit built on service, hard work, and helping others rise together. That foundation has been a guiding light for how I run Sims Motorcycle Monkeys today.


What role has your network played in your success, and how do you recommend other women build and nurture their own networks?

My network has been everything—our success comes from people who are open, transparent, and encouraging. The key is to surround yourself with people who will be honest with you, even when it’s hard to hear, and who push you to keep growing.


For women looking to build their network, I’d recommend finding groups and communities that align with your personal and business values. Go where the people are—join events, support local businesses, and don’t be afraid to put yourself out there. Build relationships that are real and meaningful, and those connections will help you rise.


Check them out:

Sims Motorcycle Monkeys

50 W Truman Ave, Salt Lake City, UT

Follow them on Instagram



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