2027 Trends: How Local Businesses Will Find Customers
Free to attend. Open to small business owners and anyone looking to network with local SLC businesses. Running a small business in Salt Lake City means wearing every hat. With Thanksgiving here, this workshop gives you one morning to step back, be thankful for the year you had and get your business ready for the next one.
On Monday, November 16, KGL is teaming up with Olio Skin & Beard Co. and The Neighborhood Hive to host 2027 Trends: How Local Businesses Will Find Customers (A Small Business Workshop at The Neighborhood Hive) in Sugar House. Evan Kwan, founder of KGL, teaches his playbook with live demos: how to see where you show up locally with Semrush Local, how to plan and schedule your posts with Publer, and how to build a simple content strategy for the year ahead. Evan brings 6 years of experience, and he keeps it plain, practical and friendly, with real examples and time for your questions. It's free to attend. Purchase a coffee or $5 Venmo to support the Hive.
Come as you are and meet other owners who are building something here too.
AGENDA
9:00 to 9:30 AM: Networking. Say hi, grab a drink from the Hive, find a seat
9:30 to 10:30 AM: The workshop - Welcome from The Neighborhood Hive, Olio Skin & Beard Co. and KGL
- A thankful look back: what worked for your business this year, and what you want next year to look like
- Live demo 1, Semrush Local: Evan shows how to check where you show up on local search and maps, and what to fix first
- Live demo 2, Publer: Evan plans and schedules a month of posts in one sitting, live
- Live demo 3, content strategy: a simple plan for what to post next year, built around your busy seasons
- Q&A with Evan
10:30 to 11:00 AM: Networking, and time to browse the Hive's local makers
WHO IT'S FOR - Salt Lake City small business owners and makers, new or established - Solo owners who handle their own marketing - Anyone who wants to start next year with a plan instead of a scramble
WHAT TO BRING - Your phone or laptop, charged - Login access to your website, Google Business Profile and social accounts, if you have them, so you can follow along - A list of your busiest seasons and biggest questions
CO-SPONSORS Olio Skin & Beard Co.: Natural skin and beard care made in Salt Lake City, including oils, soaps, exfoliants and masks. Olio is one of the founders of The Neighborhood Hive. olioskin.com
The Neighborhood Hive: A local makers marketplace in Sugar House where dozens of independent small businesses sell under one roof, with a coffee bar, events and workshops. Founded in 2022 by The Bean Whole and Olio Skin & Beard. theneighborhoodhive.org KGL (Kwan Growth Labs): A Salt Lake City growth studio helping local businesses get found, with websites, Google listings and local marketing. kwangrowthlabs.com